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The UN aid delivery to the besieged town of Madaya is welcome, but this will not be enough to stop starvation in the town if the siege there is not lifted, the global campaigning movement Avaaz said today.

A new campaign calling on UN secretary general Ban Ki Moon to ramp up diplomacy with key governments and parties to the conflict to break the sieges of towns in Syria, was already backed by almost a quarter of a million people around the world just 24 hours after launching.

Wissam Tarif, Avaaz Senior Campaigner said: “Unless the people of Madaya and other besieged towns in Syria get freedom as well as food, children will continue to starve to death. The United Nations has already brokered agreements for these sieges to be lifted, and now Ban Ki Moon must urgently ensure they are implemented to save thousands of lives and build confidence ahead of Syria peace talks later this month.

Madaya has been placed under siege as part of a deliberate strategy to force civilians out of towns along the Lebanese border to make them easier to capture. Madaya is one of several Syrian towns currently under siege from armed groups, with Foua and Kefraya also cut off from essential supplies.

For more information and interviews with Wissam please call him on +961 76994461 or call Bert Wander on +447968017731/ bert@avaaz.org