Mr Amitabh Bachchan dissociate with Horlicks #MissionPoshan
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This petition has been created by Kamayani M. and may not represent the views of the Avaaz community.
Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar. This is harmful for children as it may contribute to childhood obesity and non communicable disease in later life.
We hope you are aware that WHO recommends a reduced daily intake of free sugars throughout the life course to less than 10% of total energy intake. Furthermore, in the interest of good health WHO suggests intake of free sugars to below 5% of total energy intake. In 2016, the World Health Assembly (WHA) adopted a Resolution 69.9 that recommends ending inappropriate promotion of foods for children from ages 6−36 months based on WHO and FAO dietary guidelines. Going by this recommendation promotion of Horlicks falls in category of “inappropriate” as they use false health claims in TV commercials. It is neither good food nor nutrition, it is just a high sugar product, what now a days is called empty calories.
We believe that this campaign is misleading and undermines optimal nutrition.Big food companies are known to adopt marketing tactics that build brands by entering through the back door. Horlicks, in this case is championing the cause of nutrition.
You may be aware that undernutrition mostly creeps into the resource poor households. We fear that this campaign will influence families and children from these families to buy Horlicks assuming it is a good nutritious product as you are behind it. Horlicks is expensive, may displace real family foods. Thus, your association with Horlicks is unlikely to achieve the objective of curbing undernutrition in India.In the year 2014 you had renounced your association with Pepsi based on health implications on children. Association with ‘ Horlicks’ is equally harmful to children We also believe such an association will negatively impact your image. of socially concerned artiste.therefore we request you to call off the association with Horlicks immediately in ; public interest’.