Ricardo Tadeu, Zone President of Africa at SAB/AB InBev: STOP MARKETING ALCOHOL IN THE NAME OF HUNGER IN AFRICA
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Ricardo Tadeu, Zone President of Africa at SAB/AB InBev
South African Breweries recently launched a ‘Beer for Africa 8‐pack’ campaign to raise money in support of an NGO called Stop Hunger Now SA.
They claim that the money will be used to help feed hungry students. Helping the students is a welcome initiative. However the way they are raising the money is a problem.
SAB/AB InBev are encouraging people to buy their 8‐packs, which contain beers from six different Southern African countries, with the message
the more beer you buy, the more money we give to hungry students.
This marketing campaign is first and foremost in the commercial interests of SA Breweries (AB InBev) and should not be supported.
It is irresponsible for SAB/ In Bev to market their 8 pack beers in a region where binge drinking is an endemic problem.
Help us the Southern African Alcohol Policy Alliance (SAAPA) to stop SAB/AB Inbev from using poverty and hunger to promote their ‘Beer for Africa 8‐pack’ sales.