started this petition to
In the face of climate change and growing inequality, our current way of measuring economic success is unfit. Gross Domestic Product (GDP) is not designed to support human and planetary thriving. It fails to inform decision-makers how sustainable our economies really are. The Common Good Product (CGP) is a new innovative measure that can be used by policymakers and societies to overcome these limitations. Instead of endless growth on a limited planet, it aims at increasing the wellbeing of people and nature. It shifts the focus of success measurement from the means to the goals. More info: www.commongoodproduct.org
Open letter to the G20 Heads of State
undersigned call on you, the Heads of the G20 countries, to assume
leadership for a transition to a truly sustainable economic system.
One that is
measured through the Common Good Product rather than the Gross Domestic
economic system can only become socially just and environmentally sustainable
if it has built-in structures to prevent harm and to incentivize responsible
behaviour. Now, after Covid has devastated our normality like a hurricane
sweeping the coast and climate change is threatening our very existence, we
must seize momentum to make that shift to a future-fit economy. Instead of
treating symptoms, we must address the root cause of our global crisis: our
current way of measuring economic success.
Domestic Product (GDP) is not designed to support human and planetary thriving.
It fails to inform decision-makers how sustainable our economies really are
. This is because money is not the
goal of the economy. It is the means to grow the common good. GDP growth is
little more than an aggregation of market transactions measured in monetary
terms, such as the production and sale of t-shirts or weapons, regardless of
whether they contribute to – or harm – human wellbeing. The GDP aims at
increasing growth, regardless of planetary boundaries and thus at the cost of
there are alternative metrics which would allow societies to become more
The Common Good Product shifts the focus of success measurement from the
means (money and capital) to the goals (wellbeing or common good). The Common Good
Product is a new innovative measure that can be used by policymakers and
societies to overcome the limitations of GDP. Instead of endless growth on a
limited planet, it aims at increasing the wellbeing of people and nature. The
Common Good Product helps politicians to enact legislation based on their
actual contribution to the common good and to track progress in areas such as
climate security, ecological regeneration, health, poverty alleviation or
equality. With such a framework, it would be easier to incentivise economic
activity that contributes to the common good whilst free riders would meet
higher hurdles than today.
A democratic bottom-up process could define
society’s common values and objectives. Determined in a participatory and
inclusive process, it can incorporate the core values of a society, thereby
strengthening our democracies and the co-creation of our shared future. The
Common Good Product can resolve two issues at the time: the lack of citizens’
involvement in fundamental political decisions and a more assertive compass for
is a growing global consensus that it is time for a fundamental change in our
economies. It is time for a radical shift in our mindsets.
Adopting and promoting the Common
Good Product can be a powerful lever to make that shift.
Kennedy said in 1968: “The Gross Domestic Product measures everything except
that which makes life worthwhile.” GDP is not – and cannot be – the only measure of
national progress. Therefore, we call on you to rebalance our economy by
enabling the development and roll-out of a Common Good Product, at national,
regional and local levels.
the time to change our economic system is now. Your political leadership is