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EU: Drop the ridiculous ‘veggie burger’ ban!

To all EU Heads of State :

We call on you to reject the ‘veggie burger’ ban and vote no to the proposed amendment on plant based food labeling. We can tell the difference between a burger made of cow or of chickpeas – this is designed to pile on costs and red tape for companies bringing sustainable, plant-based foods to citizens across the continent. Don’t prop up polluting industries – support green innovation and stimulate sustainable choices to protect the planet we all rely on!

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EU: Drop the ridiculous ‘veggie burger’ ban!
They’ve actually done it: the EU parliament just voted to ban words like ‘burger’, ‘sausage’, and ‘steak’ from being used on vegetarian and vegan foods.

‘Veggie burger’? ‘Plant-based steak’? Soon illegal — unless we stop it.

While the planet burns and Europe pledged time and again to prioritise climate action, the meat lobby seems to have successfully convinced leaders to push rules that make it harder to sell and advertise sustainable foods.

In weeks, member states will decide whether to back or reject this ban. If they hear a massive public outcry from citizens across Europe now — they may still strike it out. Add your name now and tell EU leaders to reject the ‘veggie burger’ ban! If enough join, we’ll deliver our call straight to the negotiation table.

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