Disney: don't let the Lion King go extinct!
To Disney CEO Robert Iger, and leaders of all companies using animals in advertising:
As citizens, fans and consumers around the world, we urge you to scale up funding to tackle the terrifying extinction crisis and protect our planet's biodiversity. Please join the UNDP's Lion's Share campaign -- committing at least 0.5% of your animal related advertising spending toward conservation -- and encourage fellow business leaders to do the same.
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But an amazing new idea championed by the UN could finally unlock the funds to save them...
They're pushing massive companies like Disney, whose new Lion King film just made a BILLION dollars at the box office, to give just a small fraction of the money they spend on animal adverts to wildlife projects. Because they spend so much, it could help save these incredible creatures from extinction! And if Disney takes the lead, other major advertisers like Netflix, Google and more will likely follow suit.
They're deciding right now whether to join -- so let’s create a massive show of public support to persuade Disney's CEO, flooding his social media just before the UN's official Lion's Share launch. Every signature can help unlock thousands of dollars for threatened species!
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