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Bring down the shark attack kingpin

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Sign the petition

To Michael Wu, CEO of Maxim's Caterers Limited:

As an industry leader, Maxim's can help save our seas, by removing blue shark fin from all its menus. Just as Hong Kong consumers have a responsibility to stop supporting the brutal and unsustainable shark finning industry, influential restaurant groups like Maxim's have an equal responsibility to stop selling shark fin soup!
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Bring down the shark attack kingpin
It must be unbearable -- their fins hacked off while still alive. Dumped back into the sea, they starve to death or are killed, defenceless.

This is the fate of 70 million sharks every year -- but we have a chance to bring down the shark attack kingpin.

One massive Hong Kong restaurant chain specializing in shark-fin soup serves nearly 700,000 customers a day. If we put a massive global spotlight on the young CEO of Maxim's, with a petition and hard-hitting ads in travel magazines and airports, we can convince him to act -- and stop this assault on this incredible animal that's critical to healthy ocean ecosystems.
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